You can now buy from your smartphone, tablet or laptop simply by typing in your postcode and email address. No fuss and no passwords.
We should probably use this space to explain how simple it is. But there really is nothing to add. We've said it already. But just in case you missed it, here it is:
- Step 1: Imagine you find the perfect pair of earphones while browsing a shop on your smartphone. (Perhaps you’re on a bus on the way into town.)
- Step 2: You add them to your cart, go to the checkout and enter your email address and postcode. Click ”Buy Now” and you’re done.
- Step 3: If you’re on the bus, you probably won’t want to start typing in your bank card number or make an online bank transfer. And you don’t have to. You can choose to pay after delivery, and then have 14 days to pay.
On the other hand, if you’re at the office or at home on your sofa, you can pay immediately using most major payment methods.
The Klarna Group
Ever since they started in 2005, Klarna has been obsessed with removing friction and hassle from the online purchase process. Klarna is now more than 1,100 employees working for the same goal: To become the world’s favourite way to buy. Klarna is one of the fastest growing companies in Europe and have a 10% market share of e-commerce in Northern Europe.